Clients per advisor for Enterprise firms serving clients in Utah

Most financial advisors serve between 50 and 90 clients, though the number varies widely depending on the firm, client type, and service model. How many clients an advisor manages can reveal important insights about their approach and the kind of experience you might expect. Advisors at enterprise firms—those with hundreds to thousands of advisors or tens of billions in assets—often balance scale with personalized service by leveraging centralized support and standardized processes.

In Utah, enterprise financial advisors typically serve around 55 clients each, slightly below the national median of 62. Among the 94 firms operating in the state, the distribution shows a range from about 31 to 111 clients per advisor, indicating a mix of approaches. Some advisors may be early in their careers or working with smaller client bases, while others handle larger caseloads enabled by robust firm infrastructure. This variation suggests that Utah’s enterprise advisors offer both more personalized, relationship-driven service and scalable models designed for efficiency.

For you, this means there’s no single “right” number of clients per advisor. A lower client load often signals more individualized attention, while a higher load can reflect streamlined services and potentially lower costs. Use this metric alongside others to find an advisor whose style and capacity align with your preferences and financial goals. Or, if you'd rather skip the guesswork, Warmer can help you find a financial advisor who fits your needs.

Enterprise firms active in Utah 67 firms
Very Low 31-42 per advisor
Low 42-43
Typical 43-68
High 68-111
Very High 111-228
5th 20th 40th 60th 80th 95th

Median: 55

Firm
Client/advisor ratio
Clients
Advisors in USA
Advisors in UT
IEQ Capital, LLC logo IEQ Capital, LLC
Very Low 14
2,300
170
TLG Advisors, INC. logo TLG Advisors, INC.
Very Low 16
5,018
308
2
ESI Financial Advisors logo ESI Financial Advisors
Very Low 24
11,897
506
7
Citigroup Global Markets logo Citigroup Global Markets
Very Low 24
58,096
2,423
VOYA Financial Advisors, Inc. logo VOYA Financial Advisors, Inc.
Very Low 25
16,313
658
1
Cresset Asset Management, LLC logo Cresset Asset Management, LLC
Very Low 25
4,746
191
Capital Analysts logo Capital Analysts
Very Low 25
15,611
624
2
Bankers Life Advisory Services, Inc. logo Bankers Life Advisory Services, Inc.
Very Low 28
14,275
514
HSBC SECURITIES (USA) Inc. logo HSBC SECURITIES (USA) Inc.
Very Low 31
12,045
383
Integrity Alliance, LLC logo Integrity Alliance, LLC
Very Low 32
10,660
336
2
Oppenheimer logo Oppenheimer
Very Low 32
37,047
1,145
2
Principal Financial Services logo Principal Financial Services
Very Low 36
51,650
1,438
7
Cerity partners LLC logo Cerity partners LLC
Very Low 37
24,945
682
2
Transamerica Financial Advisors logo Transamerica Financial Advisors
Low 39
42,497
1,083
61
LIDO logo LIDO
Low 42
13,043
307
1
Primerica Advisors logo Primerica Advisors
Low 43
80,267
1,885
10
Advice and Planning Services logo Advice and Planning Services
Low 44
72,469
1,656
16
CIBC Private Wealth Advisors, Inc. logo CIBC Private Wealth Advisors, Inc.
Low 47
8,083
173
Corient logo Corient
Low 48
25,963
543
3
Sanctuary Advisors, LLC logo Sanctuary Advisors, LLC
Low 49
19,025
390
1
Sequoia Financial Group, L.L.C. logo Sequoia Financial Group, L.L.C.
Low 49
11,064
225
7
ROCKEFELLER Capital Management logo ROCKEFELLER Capital Management
Low 49
47,801
966
9
Mercer Global Advisors Inc. logo Mercer Global Advisors Inc.
Low 52
35,044
669
1
Mai Capital Management, LLC logo Mai Capital Management, LLC
Low 54
15,740
291
key Investment Services LLC logo key Investment Services LLC
Low 54
34,509
637
13
TD private Client Wealth LLC logo TD private Client Wealth LLC
Low 55
25,351
465
Eagle Strategies (NY Life) logo Eagle Strategies (NY Life)
Low 55
132,722
2,426
17
Ameritas Advisory Services, LLC logo Ameritas Advisory Services, LLC
Low 55
29,363
536
2
Independent Financial Group, LLC logo Independent Financial Group, LLC
Low 56
25,896
461
5
Mariner logo Mariner
Typical 59
54,583
922
7
Hightower Advisors logo Hightower Advisors
Typical 60
62,807
1,043
1
Hantz financial Services, Inc. logo Hantz financial Services, Inc.
Typical 61
23,624
387
EP Wealth Advisors logo EP Wealth Advisors
Typical 62
19,618
318
Focus Partners Wealth, LLC logo Focus Partners Wealth, LLC
Typical 62
61,002
986
6
Hornor, Townsend & kent, LLC logo Hornor, Townsend & kent, LLC
Typical 62
27,999
449
7
J. W. Cole Advisors, Inc. logo J. W. Cole Advisors, Inc.
Typical 65
30,867
478
8
SPC logo SPC
Typical 65
30,595
473
8
Beacon Pointe Advisors, LLC logo Beacon Pointe Advisors, LLC
Typical 66
29,565
451
2
Benjamin F. Edwards & Company, Incorporated logo Benjamin F. Edwards & Company, Incorporated
Typical 66
32,532
495
2
Stratos Wealth Partners, Ltd logo Stratos Wealth Partners, Ltd
Typical 68
24,844
366
18
Creative Planning logo Creative Planning
Typical 78
87,051
1,115
7
Kestra Advisory logo Kestra Advisory
Typical 82
115,285
1,401
3
UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner logo UNITED PLANNERS' FINANCIAL SERVICES of AMERICA a Limited Partner
High 83
30,039
361
1
Newedge Advisors logo Newedge Advisors
High 84
48,809
584
3
Osaic Advisory Services, LLC logo Osaic Advisory Services, LLC
High 84
29,516
350
4
GWN Securities Inc. logo GWN Securities Inc.
High 85
37,763
443
7
Prime Capital Financial logo Prime Capital Financial
High 87
22,129
255
1
wealth Enhancement Advisory Services, LLC logo wealth Enhancement Advisory Services, LLC
High 88
80,986
922
11
Steward Partners Investment Advisory, LLC logo Steward Partners Investment Advisory, LLC
High 88
39,386
447
3
Cwm, Llc logo Cwm, Llc
High 88
52,263
591
13
Citizens Securities, Inc. logo Citizens Securities, Inc.
High 89
60,162
676
Centaurus Financial, Inc. logo Centaurus Financial, Inc.
High 91
37,955
418
14
D.A. DAVIDSON & Co. logo D.A. DAVIDSON & Co.
High 100
68,135
678
15
First Command Advisory Services logo First Command Advisory Services
High 111
113,511
1,023
7
Schwab Wealth Advisory
High 114
168,774
1,487
1
Commonwealth Financial Network logo Commonwealth Financial Network
Very High 123
355,973
2,891
30
RBC Rochdale, LLC logo RBC Rochdale, LLC
Very High 129
16,170
125
Planmember Securities Corporation logo Planmember Securities Corporation
Very High 160
69,441
433
1
Independent Financial partners logo Independent Financial partners
Very High 163
52,539
322
1
Brookstone Capital Management LLC logo Brookstone Capital Management LLC
Very High 172
54,810
318
3
Empower Advisory Group logo Empower Advisory Group
Very High 175
293,347
1,673
21
Janney Montgomery Scott logo Janney Montgomery Scott
Very High 181
239,764
1,328
Private Advisor Group, LLC logo Private Advisor Group, LLC
Very High 189
139,740
741
3
Valic Financial Advisors logo Valic Financial Advisors
Very High 228
292,989
1,283
6
AE Wealth Management, LLC logo AE Wealth Management, LLC
Very High 288
127,213
442
4
Transamerica Retirement Advisors, LLC logo Transamerica Retirement Advisors, LLC
Very High 709
212,700
300
7
Orion Portfolio Solutions, LLC logo Orion Portfolio Solutions, LLC
Very High 981
185,377
189
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